4.5 Hours Each Day

In A World

In a world where television sets command the attention of American adults for an average of 4.5 viewing hours per day, a great opportunity for advertisers abounds providing a platform for their messages to span the networks using the audio visual medium most universally embraced by young and old around the world, broadcast television.

You’ve Come a Long Way, Baby

The use of voice over in broadcast television has come a long way, starting with live announcers reading advertisements aloud on the air from their stools all the way to voice overs that are presented in a splendid marriage of voice over narration and imagery, progressing from the era of Father Knows Best patronization to Consumer Knows Best conversation.

That Voice Is My Friend and Makes Me Want to Buy!

The voice over you hear a in television commercial doesn’t wag a finger or box your ears, instead it flirts, persuades and communicates on a more intimate level by means of effective copy writing that will present the objective of the advertiser and cajole just enough to convince viewers to take action, thereby achieving the desired outcome.

What do you think of television commercial voice overs?

Comments are welcome.

Stephanie